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Washing Machine Guide

Advise your online customers like you do instore

Make product features easy to understand

Washing machines come with their own set of complicated features and it’s not easy to understand the different types of washing cycles or indeed the best way to wash certain fabrics. The Washing Machine Guide takes into account factors such as number of people in a household, lifestyle, preferred fabrics, colours, etc. and then recommends the best washer for your needs.

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Simplify decision making for customers

Customers spend a lot of time researching features and trying to get the best deals for white goods such as washing machines. These products are brought once every 5 - 10 years, and is always a big decision for the customer. A digital advisor such as a Washing Machine Guide provides a step-by-step process for customers, allowing them to plan for every need and makes decision-making easier.

Provide a holistic purchase experience

Integrate user-friendly features

White goods such as washing machines need installation and maintenance services. With the Washing Machine Guide you can also integrate financing options, warranties and exclusive deals, giving your customers a single platform that provides the best product and solution.

You can also integrate lead generation and pdf downloads with links back to your website. This helps to be top of mind and customers have a way to contact you quickly.

  • We saw significantly higher growth rates for all products integrated in the advisor compared to the overall product range. The excentos staff were always there to support us for any questions and helped us to get the most out of the platform.

    - Ortlieb

  • Customers who use the excentos Gift Finder are 3 times more likely to make a buying decision than those who do not.

    - myToys

  • Digital consulting with excentos is now an essential part of our marketing, and we are very satisfied with the results.

    - Vaude

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Guided Selling advantages

Personalized recommendations

AI-driven technology uses recommender logic and a matching engine to give personalized recommendations based on user needs and preferences. Our Guided Selling technology provides advanced personalization for online shopping experiences.
This also ensures that customers are only shown relevant products which in turn increases their willingness to buy, resulting in an increased conversion rate.

Intelligent reasoning

Gift finders use intelligent reasoning to provide evidence and rationale for the products chosen to be displayed as a recommendation. E.g. Our bike advisor displays all the bike specifications which match the answers to questions such as height, gender, usage of bike, safety features, etc. This not only builds a customer's trust but also drastically reduces the chances of them returning a product.

Enhanced machine learning

Machine learning unlocks the full potential of usage and purchase data, creates new sales knowledge and reacts to buying trends in real time. Due to this, it constantly enhances the recommendations provided to customers

Improve your
marketing & sales

To improve Ecommerce strategies, it is crucial to regularly identify action points and better them. Consumer data allows you to define your ideal buyers, establish a fluid sales funnel, react timely to trends and insights, etc.

Multi-channel integration
for wide reach

The excentos gift finder can be integrated across devices and touchpoints, notably desktop, mobile and in-store. It can be rolled out and introduced to new markets where it automatically adapts to local data feeds and can be customized to fit the target market better.

Create a Guided Selling solution for your website

With the excentos Workbench, you can build your very own Product Advisor in a matter of minutes.


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