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Ski Equipment Guide

A ski equipment buying guide for beginners and pros

Build the go-to digital guide for ski equipment

Ski equipment encompasses not just the ski gear, but clothing and protective gear as well. Beginners don't always get concrete advice on what they need, hence they don't know where to begin. On the other hand, regular skiers are particular about what they’re looking for and want to quickly find their favourite products.

Building beginner, advanced and versatile ski equipment sets, curated for different types of terrain will save valuable time for your customers.

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A Ski Equipment Guide advises multiple target groups

With omnichannel options on the rise, a Product Guide can target both beginner and professional skiers visiting your Ecommerce site. This means that you can segment multiple target groups and create different advisory processes within the same Product Guide.

You can also design the Ski Equipment Guide in line with your sales strategy and include price comparisons, renting or financing options.

A Ski Equipment Guide is a great fit for retail and Ecommerce

Cross-selling and up-selling

Our Guided Selling solutions come with many configurable functionalities. For ski equipment especially, cross-selling and up-selling features will increase shopping cart value thereby increasing revenues. You can recommend additional products to customers and can explain in detail, the advantages of buying a more expensive product.

As Product Guides offer the real reasons, they maintain full transparency and customers naturally feel more inclined to purchase a product of higher value.

  • We saw significantly higher growth rates for all products integrated in the advisor compared to the overall product range. The excentos staff were always there to support us for any questions and helped us to get the most out of the platform.

    - Ortlieb

  • Customers who use the excentos Gift Finder are 3 times more likely to make a buying decision than those who do not.

    - myToys

  • Digital consulting with excentos is now an essential part of our marketing, and we are very satisfied with the results.

    - Vaude

Start building your own Ski Equipment Guide

Register now to use this template

Yes, I want a free Workbench account.

Start building your first Product Guide.
Just let us know a few things to set up your account.

Guided Selling advantages

Personalized recommendations

AI-driven technology uses recommender logic and a matching engine to give personalized recommendations based on user needs and preferences. Our Guided Selling technology provides advanced personalization for online shopping experiences.
This also ensures that customers are only shown relevant products which in turn increases their willingness to buy, resulting in an increased conversion rate.

Intelligent reasoning

Gift finders use intelligent reasoning to provide evidence and rationale for the products chosen to be displayed as a recommendation. E.g. Our bike advisor displays all the bike specifications which match the answers to questions such as height, gender, usage of bike, safety features, etc. This not only builds a customer's trust but also drastically reduces the chances of them returning a product.

Enhanced machine learning

Machine learning unlocks the full potential of usage and purchase data, creates new sales knowledge and reacts to buying trends in real time. Due to this, it constantly enhances the recommendations provided to customers

Improve your
marketing & sales

To improve Ecommerce strategies, it is crucial to regularly identify action points and better them. Consumer data allows you to define your ideal buyers, establish a fluid sales funnel, react timely to trends and insights, etc.

Multi-channel integration
for wide reach

The excentos gift finder can be integrated across devices and touchpoints, notably desktop, mobile and in-store. It can be rolled out and introduced to new markets where it automatically adapts to local data feeds and can be customized to fit the target market better.

Create a Guided Selling solution for your website

With the excentos Workbench, you can build your very own Product Advisor in a matter of minutes.


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