Product Guides ask questions to understand a customer’s needs, and based on the answers, it then recommends products. Hence, Guided Selling software uses selling expertise and product knowledge, and takes a digital form of a sales representative. Guided Selling software is AI-driven, it not only uses data but gathers valuable insights throughout the entire purchase process. Product Guides are based on the central concept of selling through advice, which works well for both B2B and B2C. They are efficient selling tools that provide a transparent layer between the customer and the product. Due to their inherent nature, they enable the customer to make up their mind and instill a level of confidence in their purchase decisions.

B2Bs can successfully use Product Advisors to simplify their services and solutions online. The Jungheinrich B2B Forklift Advisor easily translates technical complexities by using a Product Advisor. Guided Selling hence gives a lot more room, and you can integrate personalized advice, quotes, PDF and lead generators, etc. at important stages of the advisory process.

KOS Klima successfully uses a Product Configurator to simplify a complex query process and provide a digital tool for recommendations and quotes. This is another example of creating a user-friendly interface for customers seeking solutions and services online. It encompasses multiple and customizable criteria and leads the customer step by step towards the best recommendation as per their exact requirements.

Retailers and brands, both, use gift finders and product quizzes, when the user is not sure of which product would make for the perfect gift. Gift finders are directed at a specific target audience and are a good tool to target holidays and special occasions. The Douglas gift finder does exactly this. It integrates personality traits and relationships to find a suitable product recommendation.

Chatbots are helpful digital assistants that help brands sell more online. They are available 24x7 and can advice the customer on a variety of queries. In this instance, Lidl created a bot to advise its Facebook customers on the different types of wines, the food they are paired with and of course budgeted options.

AI-driven solutions in a nutshell are great at recognizing patterns and trends in your sales process, thereby increasing revenues. Machine Learning in particular makes your sales processes smarter and more intuitive. These solutions are of course designed to use data to improve product recommendations, and while this may seem difficult at the beginning, there’s much more you get in return. The insights churned out by Product Guides and Advisors, come directly from customers, there’s no second-guessing involved. As Machine Learning is used, they constantly keep learning and improving upon the product recommendations.

Product Advisors let you know which of your products are more valuable, differences in target groups and regions, seasonal trends, Ecommerce revenues, etc. Insights even lie within the Product Guide itself, as you know which questions have more priority for customers. Our signature AI Data Trainer, also lets you relabel the characteristics of products, turning their features to a more user-friendly connotation for customers.